Jim Kitzmiller
            Systems Architect


SEO, Content Writing, and Keyword Density

Optimum keyword density is one of the major factors in (SEO) search engine optimization. The idea is to help the search engines know what is the topic of your web page.

Typically you'll tailor one or more web pages for each one of the keywords chosen from your keyword analysis.

Important note:

  • People go to search engines because they are looking for valuable information on a particular topic.
  • Search engines prosper when they give the searchers what they want.
  • This means that search engines do their best to respond with listings that give really good content in the searched topic.
  • Content with specific keyword densities help search engines determine the topic of your web page.
  • Relevant incoming links is a very important indicator of the quality of your content.
  • You might be able to use tricks to fool the search engines for a little while. Don't do it. Search engines are very sophisticated.

The ideal keyword density is a topic of endless discussion amongst SEO "experts". The rules keep changing and the "experts" try to outsmart the search engines companies. These companies spend millions of dollars to hire some of the brightest minds in the computer business to create sophisticated techniques to deliver the most pertinent search results to their searchers.

There are software tools that analyze the top web pages ad nauseum to figure out how to structure your keyword density to get into the top ten. Many of the reported results seem ridiculous and defy common sense.

Rather than spending time on money on such excruciating detail, you'd be better off providing quality content and follow some general guidelines for keyword density.

The search engines want quality content and they'll prevail. You want to work with them, not against them.

General Guidelines for Keyword Density and SEO:

  • Put your keyword phrase at the beginning of your page title.
  • Put your keyword phrase near the beginning of your page description.
  • Put your keyword phrase first in your list of keywords.
  • Put your keyword phrase near the beginning of your first paragraph.
  • Include your keyword phrase once in every two or three paragraphs.
  • Don't do it much more than that.
  • Put your keyword phrase in the last paragraph.

Other than the above, you'd be better off creating more high quality content.

More importantly, be sure to implement a multi-dimensional strategic marketing system that brings in clients and sales through many avenues.

Even more importantly, don't stake your livelihood on keyword density and search engine optimization.