Jim Kitzmiller
            Systems Architect


Pay Per Click Guarantees Website Visitors

Pay per click advertising is one way to get instant visitors to your website. The primary PPC search engines are Google and Yahoo / Overture.

You start by choosing the keywords that are pertinent for your advertising campaign. You don't have to choose keywords with the greatest demand and least supply. The only requirement is that people who search on these keywords are interested in the content of your web page.

You are bidding against competitors. You tell the search engine how much you're willing to pay for each visitor who comes to your site by clicking on the link from the search engine. Your position on the search engine page depends on the amount you bid vs. the amount your competitors bid.