Mission Statements Energize Your Business
Mission statements create agreement and clarity about where
you are going with your business. And they clarify why you are
going where you are going.
Mission statements bring about agreement and harmony within
your organization. People are on the same page. Your employees
and clients know what your business does and why.
This clarification should be done before organization
charts, statistics, and all other activities. The goals and
purposes (missions) energize and drive all other aspects of
A mission statement is to be seen and used. It's not just a
PR statement to impress people. It energizes people.
Kitzmiller Marketing Systems can help you create your
mission statement and help you align the rest of the
organization to match.