Marketing Needs Analysis and Hidden Resources
Marketing needs analysis sometimes uncovers hidden
resources. This is a very pleasant side effect.
During the analysis your consultant will spark your own
creative powers. You work together as a team to clarify and
document your objectives well as the full breadth and depth of
your resources, including hidden resources.
The objective is to determine actions that will give you
maximum return for minimum effort. You'll be delighted if the
needs analysis can identify several thousand dollars or more
that can be claimed with minimal effort.
It's recommended that you do a needs analysis every month or
two. It might turn out to be one of your best investments.
Short Term and Long Term Benefits
We've only been looking at the tip of the iceberg. The major
desired result is a complete strategic marketing plan that
brings you a multi-faceted foundation so that your business
prospers. Even if one income source fails, other sources will
take up the slack.
Jay Abraham calls this the Parthenon approach. That
multi-pillar Greek architectural wonder stands tall even if one
pillar is broken. You can do the same with your business. Have
a complete strategic marketing plan.
Basically the analysis ensures that you get optimum bang for
your marketing buck.
With unlimited possibilities, you want to make sure you
maintain a balance between immediate cash return needs and long
You also want to ensure that your company maintains a
balance between marketing efforts and the ability to deliver
what you're selling.