Keyword Analysis and SEO
Keyword analysis is the beginning of your search engine
You've probably heard about supply and demand as a
fundamental of economic systems. (This is misleading as the
true fundamental is supply, demand, and the availability of
Keyword analysis provides a means to determine which site
themes and which web page topics will provide the best return
There are tools, such as WordTracker that provide you with
the numbers to support analysis. You get the number of people
who have searched on a particular search term in the last
month. And you get the number of websites that have pages
related to that term.
Number of websites = supply.
Number of searches = demand.
Then a formula is used to determine keyword effectiveness.
Typically the formula is something like the demand squared
divided by the supply.
Keywords with an effectiveness over 10 are considered good.
The higher the better. Site themes with lots of good keywords
are considered to be good themes.
This approach still requires that we use common sense. For
example, sometimes oddball keywords show up with reportedly
astronomical effectiveness. However, the keyword doesn't make
any sense. We'll want to discard those keywords from
Once we've found a good theme with good keywords, we write
an optimized page for each keyword.
Kitzmiller Marketing Systems can do your keyword analysis
for one or more site themes. Choosing the right theme can save
you a fortune.