Alexa Statistics - Don't Be Fooled
Alexa Statistics is one yardstick that many marketing people
use to determine the popularity (traffic) of various
The most popular site on the Internet has an Alexa ranking
of 1, the second most popular has a ranking of 2, and so forth.
There are millions of websites competing for attention and
dollars on the Internet.
How it works:
Some people, typically people concerned with Internet
marketing install an Alexa toolbar into their web browser.
Whenever this person surfs to a website, the toolbar gives
the person the relative Alexa ranking of the website.
The toolbar also tells Alexa that another person has
visited the site. Also Alexa tracks the number of pages
that the person visits on the site.
All these numbers are added together and compared to
determine Alexa's view of the popularity of various
Serious Alexa Flaws
As you might suspect, there are some serious flaws with this
For one thing, it's mostly marketing people and their
customers who are using the Alexa toolbar. Lots of big spenders
don't fall into those categories.
It's also very easy to put a site into Alexa's top two
percent by simply building and checking web pages on a daily
Here's an experiment I performed.
I picked a good website that was ranked somewhere in the
millions. I visited the site daily for a week, viewing all
the pages on the site.
After a week the site was in Alexa's top two percent for
Then I stopped visiting the site for a week. The site's
ranking dropped down into the millions.
Try it yourself if you don't believe me.
Sometimes you can use Alexa statistics to get a rough idea
of a site's popularity. For example, if a site is in the top
50,000 sites per Alexa, the site has to have some significant
There are a few ways to determine the success of a
- How much money the website makes
- How many people subscribe to the site's newsletter
- How much traffic the website gets
- How the sites major keywords rank with the top search
Kitzmiller Marketing Systems can help you focus on the most
important aspects of your marketing campaigns.